Planning for your branding session can seem overwhelming, but when you break it down, it’s not so scary! It may feel like you need to fulfill every current trend or show off every aspect of your business, but we actually don’t recommend it. Zeroing in on the key pillars of your business and brand is super important when planning your branding session.
Forecasting your upcoming goals, events, and plans for the coming months will help you decide what type of photos will be most useful to you. We recommend doing a session once per quarter to make sure things stay focused and organized.
Picture the promotions, advertisements, and holidays that will be coming up in the next 4 months. Those are the hallmark inspirations for your upcoming session!
Once you have an idea of what kind of photos you’ll need, finding the right tone and style you’ll need to achieve the vision will come easily.
Pinterest is a great place to start when planning out your branding session! In fact, before your session, your photographer may create a Pinterest board for you to help plan out your session. Based on what we know about your brand following your questionnaire and a little social media sleuthing, we’ll put together our vision for your shoot.
This board will cover style choices from posing, to set decor, to outfit inspo, and beyond. You’ll be able to collaborate with your photographer to make sure you both have a clear idea of your session vision. The board will help guide us through your session for the most effective session possible!
When you’re creating your board, feel free to start by pinning whatever your heart and mind desires. See a picture of a tiger that caught your eye? Pin it. How about that picture of a girl with a towel on her head? Pin it. A random graphic with a color combo you love? Pin. It.
Anything and everything that you feel describes your brand gets saved to this board. Think of it as a brain dump to get all of your ideas and dreams out there visually. We’ll be able to narrow down what you really want as your session approaches. You may find that your pins all fall into a couple major categories, this will really help when it comes to solidifying your major pillars!
And bless the web designers that added the sections feature to Pinterest 🙌🏻 Once you’ve got a solid board, you’ll be able to separate those pins into sections based on the main pillars you’re able to identify. A few section ideas: colors, outfits, aesthetics, locations, etc.
We also recommend doing a little stalking of our Blog, Instagram, and Pinterest accounts to give us an idea of your inspirations (especially if you plan on shooting at our studio). Getting familiar with our sets and their potential will help a ton with set design and posing later!
Once your shoot date arrives, we’ll be super familiar with your inspirations and ideas and ready to make them a reality! If this still feels like quite the load, just remember that we are happy to take creative control as you’re comfortable!
Here’s a little example of our long-time client Lindsey’s branding session, mixed with photos pulled directly (and indirectly) from her session vision board!
Visit the link below to schedule your 1:1 phone consultation with our team! This call will be your gateway to all of our session, pricing, and scheduling details!